Reading your stats

The stats page lives at /dashboard/[pageId]/stats and reads from the events table — a denormalized log of every view, signup, referral_click, and referral_convert. Charts are rendered server-side using the user's timezone from their profile.

Signups over time is a daily bar chart of the signup event count. The trend line is a 7-day moving average; ignore daily spikes and watch the line. A flat line means your top of funnel is broken; a rising line means it's working.

Conversion rate is signups / views over the selected window. Anything above 8% is healthy for a consumer waitlist, above 15% is excellent, above 25% means you've got something special (or a very narrow audience).

Referral share is the percentage of signups that arrived with a ?ref= parameter. This is the metric that tells you whether the loop is working — once it crosses 30%, growth becomes self-sustaining and you stop needing paid acquisition.